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Hybrid Beauty Network

We Don't Just Sell Your Product. We Build Your Brand.

Femme Lux is a retail + distribution + brand growth platform. We bring premium beauty brands into high-income, underserved U.S. markets — with owned stores, in-store education, and multi-location rollout strategy.

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3
Owned Stores
6
By End 2026
40K+
Local Customers
+32%
Revenue Growth
Partnership Snapshot
ModelRetail + Distribution Hybrid
Stores3 Active — Hobbs, Clovis, Roswell
Expansion3 → 6 Locations (2026)
Opening Orders$5,000 – $20,000
EntityLLC — Active & Insured
StatusAccepting New Brands

Why Brands Partner With Us

We Build Brand Presence,
Not Just Shelf Space

We don't just stock products. We create in-market brand presence with dedicated merchandising, customer education, and multi-store rollout — in markets no one else is serving.

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In-Store Brand Building

Dedicated shelf space, endcap placement, testers, and education materials. We merchandise your brand like it matters — because it does.

➤

Multi-Location Rollout

Launch in one store, prove sell-through, then roll out across our entire network. We scale brands strategically — not all-at-once.

♥

Education-Driven Selling

Our staff are trained on your products. We don't just shelf-stock — we educate customers on ingredients, routines, and why your brand is different.

🌎

Underserved Market Access

No Sephora, no Ulta within 100+ miles. We are the only premium beauty access point for high-income customers in the Permian Basin.

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Sell-Through Reporting

Monthly performance reports: units sold, reorder velocity, customer feedback. You know exactly how your brand performs in our market.

📷

Digital & Social Amplification

Instagram, TikTok, local influencer partnerships, and paid social — we promote your brand across digital channels when you launch with us.

Retail Network

Your Brand, Across a Growing Network

We operate owned retail stores across New Mexico, serving a loyal customer base with premium beauty. Your brand gets physical presence — not just a listing.

3
Owned Retail Stores
Hobbs, Clovis, Roswell
6
Stores by End 2026
3 new locations in development
40K+
Local Customers Served
Across all locations
100+
Mile Radius — No Competition
Nearest Sephora/Ulta
Hobbs, NM
Flagship | 4423 N Grimes St
Open
Clovis, NM
Full-service beauty
Open
Roswell, NM
Pecos Valley market
Open
3 Additional Locations — Opening 2026

Distribution Infrastructure

Built for Scale, Not Just Sales

We invested in real logistics infrastructure. Every brand we onboard benefits from centralized distribution, climate-controlled storage, and real-time inventory systems.

⚙ Warehouse & Storage

  • Central HubHobbs, NM
  • Storage TypeClimate-controlled
  • CapacityMulti-store supply (3–6 locations)
  • RotationFEFO — expiry-first

🚚 Fulfillment & Replenishment

  • Store ReplenishmentWeekly cycle
  • New SKU SetupWithin 48 hours of PO
  • Shelf Placement5 business days
  • Reorder TriggerAuto-alert by SKU

💻 Systems & Tracking

  • POS SystemCloud-based (Stocky)
  • Inventory Accuracy99% (monthly cycle counts)
  • Stock VisibilityReal-time, all locations
  • ReportingMonthly sell-through by SKU

💰 Commercial Terms

  • Opening Orders$5,000 – $20,000
  • Payment TermsNet 30 / Credit Card
  • Payment MethodsACH / Wire / Major CC
  • ReordersBi-weekly, sell-through based

Brand Protection

Your Brand Integrity, Protected

We understand that brand protection matters as much as sales. Our sourcing and operations are designed to maintain your brand standards.

✓

Authorized Sourcing Only

We source through authorized distributors and direct brand partnerships. No gray market, no parallel imports.

✓

MAP Policy Compliance

We respect minimum advertised pricing across all channels — in-store and online. Your pricing strategy stays intact.

✓

No Diversion Guarantee

Products stay in our retail network. We do not resell to third-party marketplaces, unauthorized retailers, or cross-border channels.

✓

Brand Approval Onboarding

We verify business credentials, resale certificates, and insurance before onboarding. Every brand goes through our approval process.

Category Expertise

We Understand the Categories We Sell

We're not a generalist. We specialize in high-growth beauty categories with deep knowledge of customer needs, market trends, and merchandising best practices.

Fastest Growing

K-Beauty & Asian Beauty

Korean skincare is exploding — and we are the only local access point in our market. We educate customers on multi-step routines, ingredient philosophy, and cushion formats. Dedicated K-beauty merchandising zone in every store.

Hydration Barrier Care SPF Innovation Tone-Evening Cushion Compacts
High Demand

Clinical & Derm Skincare

Results-driven skincare is our top-performing category. Our customers buy based on efficacy, not hype. We merchandise by skin concern and ingredient type — making clinical brands easy to discover.

Vitamin C Retinol Ceramides SPF 50+ Niacinamide
Core Category

Viral & Social-First Brands

Our customers discover brands on TikTok and Instagram — then come to Femme Lux to try them in person. We are the physical touchpoint for digitally-native beauty brands entering the trial-first market.

TikTok Trending Inclusive Shades Clean Beauty Indie Brands

What Makes Us Different

Why Femme Lux — Not SalonCentric,
Cosmoprof, or Faire

1

We Own the Stores

We're not a marketplace. We own and operate every retail location. Your brand gets physical placement, trained staff, and real customer interaction — not just a page on a platform.

2

Underserved Markets = Zero Competition

No Sephora, Ulta, or Nordstrom within 100 miles. Your brand doesn't compete for shelf space against 50 others — it stands out as premium and exclusive.

3

Faster Market Entry

Big chains take 6–12 months to onboard. We can have your product on shelves in 2–3 weeks. Test a new market without the bureaucracy.

4

Curated, Not Crowded

We carry 15–20 brands, not 500. Every brand gets meaningful shelf space, staff attention, and customer education. Less noise, more sell-through.

5

Retail + Distribution Hybrid

We combine in-store retail with regional distribution capabilities. Your brand gets both consumer-facing presence and wholesale infrastructure in one partnership.

Femme Lux Store Interior

Retail Performance

Proven Sell-Through, Real Numbers

Strong unit economics across all locations, driven by premium category demand and high repeat customer rates.

$85K–$140K
Avg Monthly Revenue / Store
Internal POS, Q3–Q4 2025
$65–$110
Average Basket Size
Internal POS, Q3–Q4 2025
2,500–4,000
Monthly Foot Traffic
Store counters + POS conversion
48%+
Repeat Customer Rate
POS profiles, trailing 6 months

All data based on internal reporting. Documentation available upon request for qualified partners.

Category Performance

Skincare38%
Makeup27%
Fragrance18%
Haircare12%
Body & Tools5%

Growth Trajectory

+32%
Revenue Growth — Trailing 6 Months
Based on internal POS data, Q3–Q4 2025
  • Top sellerSerums (Vitamin C, Hydration)
  • RisingSunscreen (SPF 50+)
  • High-marginFragrance Gift Sets

Market Opportunity

The Permian Basin Advantage

High-income, underserved, and growing. The Permian Basin creates ideal conditions for premium beauty retail.

$65,691
Median Income
39.9K
Hobbs Pop.
31.7
Median Age

High wages from oil & gas create sustained demand for premium beauty — with zero national retailer within reach. Our trade radius spans 45 minutes across the NM/TX border.

Sources: U.S. Census / DataUSA / internal market mapping

Competitive Landscape

Femme Lux — Hobbs
Flagship Location
Core
Midland/Odessa, TX
Nearest Ulta Beauty
~100 mi
Lubbock, TX
Nearest Sephora
~110 mi

Competitor distances based on nearest-store mapping, March 2026

Onboarding Process

From Application to Shelf — 3 Weeks

A professional, structured onboarding process. We verify credentials, evaluate brand fit, and plan merchandising before placing a single order.

1

Apply

Submit inquiry with brand details, line sheet, and wholesale terms.

2

Verify

Business verification, resale certificate, and insurance review.

3

Evaluate

Brand fit assessment, SKU selection, and merchandising plan.

4

Approve

Terms finalized, PO issued, and launch date confirmed.

5

Launch

Product on shelves, testers deployed, staff trained. Sell-through tracked from day one.

Apply for Partnership

Ready to Grow Your Brand in New Mexico?

Submit your details and our partnerships team will respond within 2 business days. Include your line sheet or catalog link for faster review.

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☎
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Headquarters
4423 N Grimes St, Hobbs, NM 88240
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