Home Why Partner Network Expertise Performance Apply Now
Hybrid Beauty Network

We Don't Just Sell Your Product. We Build Your Brand.

Femme Lux is a retail + in-house distribution platform launching across NM & West Texas in 2026. Flagship opens August 17 in Hobbs, 3 more stores under construction, supplied from our Hobbs and Dallas distribution centers — never wholesaled out.

Apply for Partnership See How It Works
1
Flagship Opening Soon (Hobbs)
4
Locations by End 2026
2
Distribution Centers (Hobbs + Dallas)
2026
Launch Year
Partnership Snapshot
ModelRetail + In-House Distribution
Stores1 opening soon (Hobbs) + 3 under construction
Expansion1 → 4 Locations (2026) + airport retail in development
Opening Orders$5,000 – $20,000
EntityLLC — Active & Insured
StatusAccepting New Brands

Why Brands Partner With Us

We Build Brand Presence,
Not Just Shelf Space

We don't just stock products. We create in-market brand presence with dedicated merchandising, customer education, and multi-store rollout — in markets no one else is serving.

★

In-Store Brand Building

Dedicated shelf space, endcap placement, testers, and education materials. We merchandise your brand like it matters — because it does.

➤

Multi-Location Rollout

Launch in one store, prove sell-through, then roll out across our entire network. We scale brands strategically — not all-at-once.

♥

Education-Driven Selling

Our staff are trained on your products. We don't just shelf-stock — we educate customers on ingredients, routines, and why your brand is different.

🌎

Underserved Market Access

No Sephora, no Ulta within 100+ miles of our NM stores. We'll be the only premium beauty access point for high-income customers in the Hobbs / southeast NM corridor.

📈

Sell-Through Reporting

Monthly performance reports: units sold, reorder velocity, customer feedback. You know exactly how your brand performs in our market.

📷

Digital & Social Amplification

Instagram, TikTok, local influencer partnerships, and paid social — we promote your brand across digital channels when you launch with us.

Retail Network

Your Brand, Across a Growing Network

We're opening owned retail stores across New Mexico and West Texas, plus airport retail in development. Your brand gets physical presence — not just a listing.

1
Flagship Opening Soon
Hobbs, NM — Aug 17, 2026
4
Locations by End 2026
3 stores under construction
2
Distribution Centers
Hobbs, NM + Dallas, TX
100+
Mile Radius — No Competition
NM locations vs. nearest Sephora/Ulta
Hobbs, NM
Flagship | 4423 N Grimes St
Opening Soon
Clovis, NM
Full-service beauty
Under Construction
Roswell, NM
Pecos Valley market
Under Construction
Lubbock, TX
West Texas gateway
Under Construction
3 Locations Under Construction — Opening 2026
Airport Retail — In Development

Distribution Infrastructure

Built for Scale, Not Just Sales

Our distribution network exclusively supplies Femme Lux–owned retail stores. We are not a third-party wholesaler — your product stays inside our owned network, fed from our Hobbs and Dallas distribution centers.

⚙ Distribution Centers

  • LocationsHobbs, NM + Dallas, TX
  • Dallas Capacity25,000 sqft
  • Storage TypeClimate-controlled
  • CapacityMulti-store supply (4 locations + planned growth)
  • RotationFEFO — expiry-first

🚚 Fulfillment & Replenishment

  • Store ReplenishmentWeekly cycle
  • New SKU SetupWithin 48 hours of PO
  • Shelf Placement5 business days
  • Reorder TriggerAuto-alert by SKU

💻 Systems & Tracking

  • POS SystemCloud-based inventory & POS
  • Inventory AccuracyTarget: 99% via cycle counts (once live)
  • Stock VisibilityReal-time, all locations
  • ReportingMonthly sell-through by SKU from day one

💰 Commercial Terms

  • Opening Orders$5,000 – $20,000
  • Payment TermsNet 30 / Credit Card
  • Payment MethodsACH / Wire / Major CC
  • ReordersBi-weekly, sell-through based

Brand Protection

Your Brand Integrity, Protected

We understand that brand protection matters as much as sales. Our sourcing and operations are designed to maintain your brand standards.

✓

Authorized Sourcing Only

We source through authorized distributors and direct brand partnerships. No gray market, no parallel imports.

✓

MAP Policy Compliance

We respect minimum advertised pricing across all channels — in-store and online. Your pricing strategy stays intact.

✓

No Diversion Guarantee

Products stay in our retail network. We do not resell to third-party marketplaces, unauthorized retailers, or cross-border channels.

✓

Brand Approval Onboarding

We verify business credentials, resale certificates, and insurance before onboarding. Every brand goes through our approval process.

Category Expertise

We Understand the Categories We Sell

We're not a generalist. We specialize in high-growth beauty categories with deep knowledge of customer needs, market trends, and merchandising best practices.

Strategic Focus

K-Beauty & Asian Beauty

Korean skincare is exploding — and our NM stores will be the only local access point within 100+ miles. We'll educate customers on multi-step routines, ingredient philosophy, and cushion formats. Dedicated K-beauty merchandising zone planned in every location.

Hydration Barrier Care SPF Innovation Tone-Evening Cushion Compacts
Strategic Focus

Clinical & Derm Skincare

Built for results-driven customers who buy based on efficacy, not hype. We'll merchandise by skin concern and ingredient type — making clinical brands easy to discover from day one.

Vitamin C Retinol Ceramides SPF 50+ Niacinamide
Strategic Focus

Viral & Social-First Brands

Customers discover brands on TikTok and Instagram — then come to physical retail to try them in person. We'll be the physical touchpoint for digitally-native beauty brands entering our market.

TikTok Trending Inclusive Shades Clean Beauty Indie Brands

What Makes Us Different

Why Femme Lux — Not SalonCentric,
Cosmoprof, or Faire

1

We Own the Stores

We're not a marketplace. We own and operate every retail location. Your brand gets physical placement, trained staff, and real customer interaction — not just a page on a platform.

2

Underserved Markets = Zero Competition

No Sephora, Ulta, or Nordstrom within 100 miles. Your brand doesn't compete for shelf space against 50 others — it stands out as premium and exclusive.

3

Faster Market Entry

Big chains take 6–12 months to onboard. Once our flagship is live, we can have your product on shelves in 2–3 weeks. Test a new market without the bureaucracy.

4

Curated, Not Crowded

We carry ~50 vetted brands across makeup,, professional hair, and K-beauty — not the hundreds a big-box carries. Every line is chosen to sell, with meaningful shelf space and staff education.

5

Retail + In-House Distribution....

Your brand gets consumer-facing retail presence plus our in-house distribution — supplied from our Hobbs and Dallas warehouses to our own stores. One partnership, full pipeline, no diversion.

6

Built to Replicate

Our flagship is a blueprint, not a one-off. Once it's proven, we replicate the exact build-out, planogram, systems, and training across every location — including airport retail (in development). Your brand rolls out store-to-store on a model that's already working, not a fresh experiment each time.

7

Airport Retail — In Development

Beyond our street locations, we're developing airport retail — high-traffic, captive, premium-spend environments that put your brand in front of travelers across the Southwest.

Femme Lux Store Interior

The Opportunity & Launch Plan

A High-Income Market.
A Replicable Build. A 2026 Launch.

No POS history yet — we're pre-launch. What we have: a real market, a built-out flagship, two distribution centers, and a launch plan with clear terms for brand partners.

$65,691
Hobbs Median Household Income
Source: U.S. Census / DataUSA
39.9K
Hobbs Population
Source: U.S. Census
31.7
Median Age
Source: U.S. Census
100+ mi
To Nearest Sephora/Ulta (from NM)
Source: nearest-store mapping

All performance numbers below are launch targets/projections, not historical sales.

Build-Out Status

  • Hobbs FlagshipNearly complete — opens Aug 17, 2026
  • Clovis, NMUnder construction
  • Roswell, NMUnder construction
  • Lubbock, TXUnder construction
  • Distribution CentersHobbs, NM + Dallas, TX (25,000 sqft)
  • Airport RetailIn development

Launch Terms for Brand Partners

  • Opening Orders$5,000 – $20,000
  • Payment TermsNet 30 / Credit Card
  • Payment MethodsACH / Wire / Major CC
  • ReordersBi-weekly, sell-through based
  • ReportingMonthly sell-through by SKU from day one
  • DistributionInternal only — never wholesaled out

Market Opportunity

The Permian Basin Advantage

High-income, underserved, and growing. The Permian Basin creates ideal conditions for premium beauty retail.

$65,691
Median Income
39.9K
Hobbs Pop.
31.7
Median Age

High wages from oil & gas create sustained demand for premium beauty — with zero national retailer within reach. Our trade radius spans 45 minutes across the NM/TX border.

Sources: U.S. Census / DataUSA / internal market mapping

Competitive Landscape (from Hobbs Flagship)

Femme Lux — Hobbs
Flagship — Opens Aug 17, 2026
Core
Midland/Odessa, TX
Nearest Ulta Beauty
~100 mi

Distances from Hobbs flagship. Our Lubbock, TX store (under construction) is positioned as a West Texas gateway in a market that already has a Sephora — not a no-competition zone like our NM locations.

Onboarding Process

From Application to Shelf — 3 Weeks

A professional, structured onboarding process. We verify credentials, evaluate brand fit, and plan merchandising before placing a single order.

1

Apply

Submit inquiry with brand details, line sheet, and wholesale terms.

2

Verify

Business verification, resale certificate, and insurance review.

3

Evaluate

Brand fit assessment, SKU selection, and merchandising plan.

4

Approve

Terms finalized, PO issued, and launch date confirmed.

5

Launch

Product on shelves, testers deployed, staff trained. Sell-through tracked from day one.

Apply for Partnership

Ready to Grow Your Brand in New Mexico?

Submit your details and our partnerships team will respond within 2 business days. Include your line sheet or catalog link for faster review.

✉
☎
⛪
Headquarters
4423 N Grimes St, Hobbs, NM 88240
🌐